If you’re struggling with engaging consumers online, it’s important to first understand how new standards of communicating with customers have emerged, all driven by a shift in how we use the Internet. Business websites (and “we tell you” marketing like email) are...Read More
I’m proud to say that I’ve completed the Pride Leadership program with the United Way of Central Ohio. The first of its kind, the program is designed to develop leadership skills to increase volunteer and board service opportunities for people in the LGBT (Lesbian,...Read More
If you want to build and cultivate a successful online community for your business you should consider a two pronged approach. The first is to make people feel like they are part of something unique. This means recognize top members, engaging the community, planning events and...Read More
I can help your brand engage consumers and drive demand to your products and services.
Experiential marketing allows customers to engage and interact with brands, products, and services through personal experiences that help consumers connect to a brand and make intelligent and informed purchasing decisions. With nearly 15 years of experience in Experiential Marketing I’d like to help you develop and execute a campaign that delivers results and exceeds expectations.
Social media marketing centers on efforts to create content that attracts attention and encourages readers to share it with their social networks. This new way of marketing continues to be overwhelming, frustrating, and digital platforms can be confusing. I’ve been helping brands craft marketing strategies that incorporate social media and digital platforms since 2005 and offer both consulting services and tutorials for additional marketing insight.
Too many startup entrepreneurs give little or no thought to a marketing strategy. They focus instead on products or the size of the market opportunity without defining the marketing strategy and sales plan that will help them capitalize on the opportunity. Right from the start, you need a marketer at the table with the founder and product developer or tech team.