Hi, I’m Ryan Bauer.
I’ve worked in engagement marketing for the last 12+ years. Sometimes engagement marketing is called experiential marketing, event marketing, live marketing or participation marketing, but it’s really all the same – engaging consumers to create demand for an organization/brand. At work, my general belief is that proper marketing strategies can overcome challenging economic hurdles facing today’s brands. I’ve contributed successful and innovative marketing campaigns to several well known brands and start-up organizations. As a result, I have a rather varied and extensive background; from traditional CPG organizations to environmental/eco-advocacy and the tech/gaming industry. I’ve also done a fair share of marketing to the LGBT demographic. I’d like to think that my experience has given me the breadth of background and varied skill set that make for creative and unique marketing program development.
In today’s hyper-connected, digitally obsessed society I’m unique among marketers in that I advocate “real talk first” – my euphemism for cutting the B.S. and engaging in what successful marketers have always known: relating to people as people works better than any other black magic that today’s marketing agencies try to create. I’ve spoken or written about this “real talk first” approach at both national conferences and for various industry publications both online and in print. I’m also a well known speaker on both new media and marketing topics. My blog is centered around marketing and my approach to the industry but I also write about other topics, such as entrepreneurship, and I make various attempts to be a good steward for the growing start-up scene in Columbus.
Previous to my career in marketing I worked in investments/banking. It was not nearly as exciting as what I’m doing now. When I’m not working I have a highly social lifestyle, although I have a love/hate relationship with being the center of attention. I’m also proud to say that I’m a ENFJ and that alone explains, well, 100% of my personality. I’ve been blogging for nearly 15 years, in fact during my twenties I wrote a popular blog, Dear Internet, which covered a whimsical/humorous look at my romantic life. As my personal life evolved my blog evolved as well – into fiction. And after years of writing a hilarious, yet fictional blog my personal life became more career focused and I stopped penning Dear Internet. With ryanomics.com, I write about topics of professional interest, however you’ll find more of a personal stripe on my twitter account. Also, know this: the opinions posted on my twitter feed are my own and don’t reflect a communication from any business entity.
Interested in working with me or learning more about my experience? Please see my consulting page.