Is anyone out there? How to engage consumers online.
If you’re struggling with engaging consumers online, it’s important to first understand how new standards of communicating with customers have emerged, all driven by a shift in how we use the Internet. Business websites (and “we tell you” marketing like email) are continuously replaced as the go-to resource by social media sites like Facebook and Twitter. Here consumers avoid the control of marketing and customer-service reps and can get insight from your brand by other consumers, opinions that today’s shoppers trust higher than brand communications. When your brand is engaged in...
Read MoreIntroduction to Community Management
If you want to build and cultivate a successful online community for your business you should consider a two pronged approach. The first is to make people feel like they are part of something unique. This means recognize top members, engaging the community, planning events and much more. The second part is concentrated on community management that tilts away from marketing and towards customer service. It has often been said that “Customer service is the new marketing.” and that phrase couldn’t be more true when it comes to community management. If you are making your existing...
Read MoreTools of the Trade
Find the right fit to your marketing needs with an extensive list of courses from hundreds of instructors including presentations from Ryan Bauer, all at Udemy. Check out my newest course: Create the Ultimate Custom Facebook Page for Your Business or...
Read MoreHow to Generate Leads on SlideShare
Last week I presented a workshop on Personal Branding with Sarah Storer at the Ohio State University’s PRSSA student group. While I admit that Sarah is a better public speaker than I am, I thought I had done a decent job of developing our presentation deck. So after the event, I published our slides on SlideShare. In less than a week we have had over 600 views. Yes, for a presentation we did for college kids. After seeing the interest in our personal branding presentation it occurred to me that SlideShare might be a great way to generate leads for my own business. So what is SlideShare?...
Read MorePromotional Opportunity (of a Lifetime) in Cleveland
I’m recruiting for set-up and break down crews, one Manager, six Brand Ambassadors and an Emcee for an amazing promotional event in Cleveland (Beachwood) in late June (dates below). Client Program Overview: The high-traffic court area will be transformed into a luxurious wedding ceremony experience for our guests. Popular talent from Wedding Central’s growing list of relationship and wedding programs will host live, on-stage demonstrations. Demonstrations will be informative, will integrate merchandise and ideas from mall retailers, and will engage guests with interactive...
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