Social Media in 2012: Collaborative Businesses
Over the last three years social media has empirically changed the way businesses operate. It’s not just the widespread us of web based social platforms like facebook and twitter; some of my clients have harnessed their own internal social networks, micro-blogging, wikis, and other platforms for employees to collaborate internally. I’ve begun to wonder what would happen if these companies took these internal systems and opened them up for external collaboration with the public or, gasp, other companies. But with this premise are a host of questions that are likely be...
Read MoreIs anyone out there? How to engage consumers online.
If you’re struggling with engaging consumers online, it’s important to first understand how new standards of communicating with customers have emerged, all driven by a shift in how we use the Internet. Business websites (and “we tell you” marketing like email) are continuously replaced as the go-to resource by social media sites like Facebook and Twitter. Here consumers avoid the control of marketing and customer-service reps and can get insight from your brand by other consumers, opinions that today’s shoppers trust higher than brand communications. When your brand is engaged in...
Read MoreIntroduction to Community Management
If you want to build and cultivate a successful online community for your business you should consider a two pronged approach. The first is to make people feel like they are part of something unique. This means recognize top members, engaging the community, planning events and much more. The second part is concentrated on community management that tilts away from marketing and towards customer service. It has often been said that “Customer service is the new marketing.” and that phrase couldn’t be more true when it comes to community management. If you are making your existing...
Read MoreTools of the Trade
Find the right fit to your marketing needs with an extensive list of courses from hundreds of instructors including presentations from Ryan Bauer, all at Udemy. Check out my newest course: Create the Ultimate Custom Facebook Page for Your Business or...
Read MoreClient Work – Facebook Fan Retention
Most of my clients have a considerable amount of facebook fans that they’ve generated using their own network. I’ve been working with them to both retain and and engage their current facebook connections as well as plan for future growth. Here’s the three step strategy plan I implemented for my clients: 1. Acknowledge: These people became fans of your business page because they share an affinity for your brand. Consistently acknowledge them. One way to do this is to simply respond to their comments and posts. Another easy and effective way is to highlight one of them as fan...
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