Introduction to Community Management
If you want to build and cultivate a successful online community for your business you should consider a two pronged approach. The first is to make people feel like they are part of something unique. This means recognize top members, engaging the community, planning events and much more. The second part is concentrated on community management that tilts away from marketing and towards customer service. It has often been said that “Customer service is the new marketing.” and that phrase couldn’t be more true when it comes to community management. If you are making your existing...
Read MoreTools of the Trade
Find the right fit to your marketing needs with an extensive list of courses from hundreds of instructors including presentations from Ryan Bauer, all at Udemy. Check out my newest course: Create the Ultimate Custom Facebook Page for Your Business or...
Read MoreScoville, Spamsville?
If you’re on twitter and/or foursquare you may have received an invite from something called “Scoville” from every person you have interacted with in the last – well – ever. In the last two days, I’ve encountered more than 30 invites in my email inbox, which made me ask, “WTF is Scoville?” According to their website, Scoville’s mission is to help their user community discover at least one great new place every week. It sounds like something I would be interested in, but with the endless email invites I was perplexed...
Read MoreThe Drunk Tweet.
When I lecture on concepts involving personal branding or social media use, one topic of instruction revolves around the use of twitter under the influence of alcohol. While this talk can encompass other social web platforms or other mind altering influences, for the sake of this blog post I will simply be referring to what is commonly referred to as drunk tweeting. My instruction on this topic has become one of those rare examples in life where I tell people to do as I say not as I do. This week I’m at the South By Southwest Interactive conference in Austin, Texas. I’ve been coming to...
Read MoreCelebrity Twitter Mess
Oh boy. It appears that Courtney Love’s twitter rants will cost her an apology and $430,000 (which is worse?). According to press accounts and her attorney, Love said she regretted making “harsh statements” about fashion designer Dawn Simorangkir, whom she had described as a “coke whore” and a liar among other things through several tweets, prompting legal action from Simorangkir. Prior to today’s announcement the case was regarded as a legal test regarding if tweets could be construed as damaging libel – with opinions on both sides of the fence. In a...
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