Social media marketing centers on efforts to create content that attracts attention and encourages readers to share it with their social networks. This new way of marketing continues to be overwhelming, frustrating, and digital platforms can be confusing. I’ve been helping brands craft marketing strategies that incorporate social media and digital platforms since 2005 and offer both consulting services and tutorials for additional marketing insight.
When done correctly, your brand message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.
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